In an effort to fortify Rain of Ideas’ digital presence and ensure coherence across diverse platforms, we conceptualized and established their brand guidelines and social media visual line. Built upon their venerable 15-year-old brand, these guidelines are a testament to their commitment to excellence on the digital stage and a guarantee of harmonized communication across channels.
In synergy with our website development process, we crafted a foundational Brand Book for Human Performance Mentors. This endeavor ensures a unified and captivating visual identity across all platforms. Our objective was to cultivate a dynamic and inviting aesthetic without compromising the essence of the brand. Additionally, we refined the logo for versatility across various platforms and formulated a comprehensive set of usage guidelines to ensure its proper application.